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Case Studies

Mike Johnson

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Mike Johnson is the managing director of HM Textile Distribution, selling textiles to the public via mail order. His staff deal with customers daily over the phone taking orders, often processing sensitive information, having an audio record of which is a major advantage.

Mike explains: "I use Record Your Call for training my staff. It’'s great to sit at home downloading the mp3 files free of charge, listening to transactions throughout the day. It provides great feedback for re– training my staff and planning future development of procedures for dealing with customer issues. My staff know they're being recorded, and they too can download the recordings. This encourages a culture of self–improvement throughout our organisation.

A system like this would have cost us thousands of pounds and could have taken ages to install, possibly disrupting our existing telephone system setup. With Record Your Call I'm able to have all of the features that I need, without any of that expense. For a "pay as you go" charge of 10p, it"s a bargain. What"s more, any system I buy could be out of date within a few months.

Less capital expenses and less cash tied up in deprecating assets sounds good to me, plus it makes me look good in front of the shareholders, protecting their investment."


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